Hey, CCJ! I'm Chris Johnson.U of Central OK
Overview
I led the front-end development efforts to transform the University of Central Oklahoma's website, enhancing user experience and integrating their unique personality and creative campaign into a vibrant, modern web presence. By optimizing 25 key pages, including high-level marketing and academic program pages, we ensured students could easily access critical information while enjoying an engaging and inclusive design. The results were impactful, with clicks increasing by 61% and the click-through rate more than doubling to 6.6%, underscoring the success of our strategic improvements.
Visit
Objectives
- Oversee and streamline front-end subcontracting workflows
- Develop unique and memorable side navigation functionality to improve user-flow throughout site
- Conduct comprehensive UX and accessibility testing
- Align digital strategies with institutional goals for recruitment and engagement
Tools and Skills
- UX/UI design with custom CSS/HTML/JS
- Wordpress CMS
- Project leadership and coordination with project and account management team
- Client communication and management