Hey, CCJ! I'm Chris Johnson.U of Central OK

Overview

The University of Central Oklahoma came to the redesign with a bold creative campaign and a clear goal: make it easier for prospective students to find what they need while letting UCO's personality shine. I led front-end development across 25 key pages, including top-level marketing and academic program pages, with a focus on user flow, inclusivity, and integrating UCO's vibrant visual identity into a modern WordPress build. The results were measurable — clicks increased by 61% and the click-through rate more than doubled to 6.6%.

• Visit the UCO website →

Objectives

• Oversee and streamline front-end subcontracting workflows
• Develop unique and memorable side navigation functionality to improve user-flow throughout site
• Conduct comprehensive UX and accessibility testing
• Align digital strategies with institutional goals for recruitment and engagement

Tools and Skills

• UX/UI design with custom CSS/HTML/JS
• Wordpress CMS
• Project leadership and coordination with project and account management team
• Client communication and management