Hey, CCJ! I'm Chris Johnson.Ambition Can't Wait

Overview

Between 2017 and 2024, Drexel University ran an ongoing brand awareness campaign targeting the East Coast, specifically the Philadelphia region. I was the lead web developer tasked with working with both the creative team at Ogilvy & Mather and Drexel's in-house marketing team. The site used a custom template built within Sitecore, triggerd animations on scroll, and was closely tracked in Google Analytics resulting in constant modifications to improve performance.

Visit

• View on the Wayback Machine

Objectives

• Act as the lead web developer for the multi-year campaign
• Develop the front-end code from scratch
• Work with agency and design teams to ensure campaign vision is acheived
• Ensure quality and acessibile product for campaign collateral launches

Tools and Skills

• UX/UI design with custom CSS/HTML/JS
• Ad agency collaboration
• Google Analytics tracking