Hey, CCJ! I'm Chris Johnson.Ambition Can't Wait

Overview

Drexel University's Ambition Can't Wait campaign ran for seven years, targeting the East Coast and Philadelphia region with bold, ongoing brand messaging. As lead web developer, I served as the bridge between Ogilvy & Mather's creative vision and Drexel's in-house marketing team, building a custom Sitecore template from the ground up. The site featured scroll-triggered animations and deep Google Analytics integration, which drove continuous performance improvements throughout the campaign's run.

• View the archived site →

Objectives

• Act as the lead web developer for the multi-year campaign
• Develop the front-end code from scratch
• Work with agency and design teams to ensure campaign vision is acheived
• Ensure quality and accessible product for campaign collateral launches

Tools and Skills

• UX/UI design with custom CSS/HTML/JS
• Ad agency collaboration
• Google Analytics tracking